Quicksearch Workbook

HOW TO CREATE MOTIVATED EMPLOYEES WITH GAMIFICATION?

Quicksearch gave us the mission to develop a system that did engage the employees, to actively work with their analysis tool.

I would like to thank Quicksearch AB for a challenging and interesting case. Also huge thanks to your UX-Strategist who helpt us connecting with the right people for our research. The case focused on Quicksearch’s product “Quicksearch Workbook,” which is an analysis tool for “employee surveys.” The tool is mostly used by CEO’s and employees within HR management.

96ffaae6

DESIGNPROCESS

The project was grounded in a goal-directed design process promoted in About face: The essentials of interaction design (4th ed).

UX STATEMENT

The goal of the project was to with gamification increase the engagement of the users. The issue with Workbook is that it is rarely used. So for us, it was important to create simplicity and an inner motivation to keep the users engaged.

PERSONAS

image10

RESEARCH & SKETCHING

In the initial phase of the project, the current system was tested and evaluated. Then we started to set up interviews with stakeholders and users. Sketching is an important step to explore the interactions and to build an information structure.

 

PROTOTYPES

To motivate our design changes to our stakeholder we did create two prototypes for user testing. One of the prototypes was based on the old system’s UI, the other on a new UI. (Based on data and User Research). The new UI applied more to the user and gave a better brand experience.


TESTS AND EVALUATION

In an A/B test, the prototypes was evaluated, and the results clearly showed that the “User Based” prototyped was the one that the users clearly promoted.After more rigid tests and evaluation methods we developed a new prototype that did apply to the user needs. The gamified experience is based on achievements, badges and comparison charts. The new system fulfills the users needs.

My role in this project was project manager, UX Research, Interaction Design, UI designer and developer.

Made in collaboration with: Sara Ekelund, Jacob Nodfors, Fredrik Karlsson & Simon Emanuelsson

Copyright Simon Turesson

me@simonturesson.se